Analytics & Search Console
If you aren't tracking it, you can't improve it. I implement bulletproof tracking architectures that monitor every click, scroll, and purchase. From configuring Google Analytics 4 (GA4) to auditing indexing errors in Search Console, I give businesses the clear data they need to scale confidently.
Google Analytics 4 Setup
Move beyond simple pageviews. I track the exact customer journey from their first click to their final purchase.
- Custom Event Tracking: Tracking button clicks, form submissions, and video plays, not just page loads.
- E-commerce Tracking: Implementing data layers to track 'Add to Cart', 'Initiate Checkout', and Revenue metrics perfectly.
- Audience Creation: Building high-value demographic and behavioral segments for retargeting in Google Ads.
Search Console Auditing
Ensure Google can actually read your website. GSC is the command center for your organic visibility.
- Index Coverage: Finding and fixing 404 errors, 500 server errors, and orphan pages that hurt your ranking.
- Search Intent Analysis: Seeing exactly which queries users type to find you, and optimizing content to capture a higher CTR.
- Sitemap & Robots.txt: Submitting dynamic XML sitemaps and commanding search bots on what they should (and shouldn't) crawl.
Custom Dashboards
Raw data is confusing. I build beautiful, real-time dashboards so you can see your ROI at a single glance.
- Google Tag Manager: Centralizing all your tracking codes (Meta Pixel, GA4, LinkedIn) into one clean container without slowing down your site.
- Looker Studio: Creating live, interactive reports that pull data from SEO, Ads, and Analytics into one cohesive story.
- Heatmaps & Session Recording: Using visual tools to see exactly where users get frustrated and abandon your site.
My Data Tech Stack
I use enterprise-grade data tools to ensure accuracy, privacy compliance, and actionable insights.
Stop flying blind.
Let's audit your current tracking setup and build a dashboard that actually makes sense to you.
Request an Analytics Audit